name it – Kids’ Fashion from Size 50 to 176; from newborns to teenagers. With the brands name it, lil’Atelier, and LMTD, fashion is created for every age group. For over 30 years, we at name it have been inspired by the carefree spirit and energy of children. We see the world through their eyes, and our creativity is rooted in their lovable and free nature.

Drawing from current trends, we design clothing for children that reflects their unique personalities. We are proud to offer a comprehensive range of children’s clothing, from underwear to outerwear, with our core products, jeans, and outdoor clothing, being particularly important.

For each piece of clothing, safety, functionality, quality, and responsibility are our top priorities.